About us

GROOVE - Proudly Sri Lankan, Boldly Stylish

GROOVE is a homegrown fashion brand that celebrates the rich heritage and vibrant spirit of Sri Lanka. We blend traditional elements with modern design to create clothing that’s both timeless and contemporary.

From elegant linen wear to reinvented traditional styles, our collections are crafted with care, comfort, and cultural pride. At Groove, we believe fashion is a powerful expression of identity — rooted in tradition, yet always evolving.

Join us on this journey of style and self-expression, proudly made in Sri Lanka.

Our Collections

Sarongs – Traditional and contemporary styles

Wraparound Lungis – Easy to wear, stylish comfort

Pleated Lungis – A modern twist on a cultural classic

Linen Shirts – Elegant, and perfect for any climate

Frocks – Light, flowy designs for everyday and special occasions

Blouses – Stylish tops blending traditional charm with modern cuts